First the shampoo, it smelled very clean and fresh. Not fruity, synthetic, or soapy, just fresh. A very pleasant scent. Then the conditioner, it was kind of a shock. You normally expect the conditioner to smell like it’s matching counterpart but this conditioner was different! It had a very minty smell and was invigorating to the scalp when I rubbed it in. I immediately thought tea tree oil, but unlike most tea tree products, it did not leave my hair dry and tangly. I got right out of the shower and easily ran a brush through my hair, which is normally super knotted. Lastly, the air dry cream. I usually do not air dry my hair, but it is nice on lounge days to skip the tools. This cream smelled slightly fruity and the scent lasted all day long. I kept pulling my hair up to my nose to catch a sniff. These products will take you on a journey, I know it sounds crazy, but if you allow yourself enough time to really experience them you will be pleasantly surprised! This is now my new go to shampoo.