Announcing my new role with Style Blueprint! I have been a published fashion stylist in print for about 5 years now. It is a side hustle that provides an escape for the month, one that I truly love. I recently accepted the fashion stylist position with one of the south’s most popular blogs, Style Blueprint Memphis. Making the transition from print to digital as a published stylist has been a decision that I feel has propelled my brand and in this post, I will explain how choosing digital can help any profession gain the exposure needed to take their business and brand to the next level.
As far as the job goes, styling for fashion doesn’t change from print to digital but the interaction level from the readers do.
Interacting Digitally With Your Brand/Business
With the ability to link throughout text in the digital world, as a customer when a sentence about a brand sparks your interest, you can just click the link and move on over to the brand’s page to learn more instantly. SIDE NOTE, if you are a business or brand, make sure you set your link to open in a new tab so that the reader can keep the original page handy should they wish to migrate back over and continue reading. As a boutique owner and fashion stylist making marketing decisions on behalf of my business, I prefer to choose a medium that promotes maximum interaction and information at the fingertips. WARNING: The mark CAN BE MISSED! Be sure when partnering with a blogger, influencer, or any digital marketing company that you are clear on your marketing goals so that they know the links that you wish to include. Always use a special service like BITLY so that you can track the success of the links that you provided to the company. This is a huge benefit of digital. You can actually track the reads and actions taken based on your advertising efforts.
Viewers for the Dollar Value
I am sure there are better terms for what I am talking about when it comes to “view numbers”. I define view numbers as the amount of times a targeted customer views your ad or brand. When investing digitally, once your information is put into the world wide web, it is published for all to see at any given time which is very different when it comes to print. For print advertising to be successful, you must consistently market and publish your brand and ads over at least a 6 month period of time to see success. Improving the rate of your “view numbers” in print means to spend a hefty amount of money to be consistently published and put in front of the eyes of the reader. You always have to worry about your reader being ad adverse as well. Are you the type that flips over anything that looks like an advertisement to get to the good articles? I am! In digital, your brand can be written about in an article or an editorial post that is not necessarily and ad and the mention be linked so the reader can further explore instantly, as we discussed above. You can choose several different blogs to advertise on to spread the brand broadly versus choosing one magazine and having to advertise monthly for an extended period of time in efforts to push the brand vertically to one target market.
SEO is a huge buzzword that has a lot of clout these days. SEO stands for Search Engine Optimization. This is EVERYTHING in the digital world. If you choose to advertise or promote on a site that has high SEO value, the probability of your brand being seen more times than the average print ad can be quadruple. Another reason why I love digital for SEO benefits is because it boosts your own website! Your website gets more “SEO points” if you are linked on a website with high rankings. The more “back links” to reputable sites, the more points for you!
You have the ability to actually speak to your customers! With digital, you can embed videos were you can add a more personal touch with a message to your market. This way, they can see who they are buying from and better relate to you and your brand.
When marketing via print, it is VERY HARD to gauge success. One of the primary ways a marketer tries to determine success through print is via coupons or calls to action where the customer has to use a code/mention method in store or online to redeem some sort of discount. A lot of times, this requires too much work on part of the customer and the efforts often fail. With digital, you can actually see the amount of clicks to your add or to your website and then gauge their interactions through real time or recorded web activity monitoring. My absolute favorite company for monitoring my site is Hotjar. I am so addicted to watching how people interact on my site using their real time monitoring and heat maps.
In the meantime, head on over to Style Blueprint Memphis and subscribe to keep up with my monthly Style Session and keep up with the local happenings and faces.