In southern Italy, the region of Puglia offers much more than crystal-clear beaches and white stone villages. Its identity is rooted in a culinary and winemaking heritage that has withstood the passage of time. Visitors traveling through these lands discover that time is measured in dishes, glasses of wine, and unhurried conversations around a table.

The Richness of the Apulian Table
Pugliese culinary tradition is both austere and generous at the same time. Pane di Altamura, with its crunchy crust, still comes out of centuries-old ovens. Orecchiette, hand-shaped pasta, evoke the patience of grandmothers who once prepared them in the streets of Bari Vecchia. Cheeses, from burrata to caciocavallo, condense the wealth of a pastoral culture that still endures.
Olive oil, considered one of the best in Italy, is the common thread that ties these elements together. It is no coincidence that olive groves stretch as far as the eye can see, reminding us that Puglia’s cuisine has deep roots in the land. Each meal becomes a cultural expression, almost a parallel language that speaks of history and belonging.
Among Vineyards and Wineries
Wine tourism is another major reason to travel to Puglia. The hills of the Itria Valley and the Salento area offer landscapes dominated by vineyards that produce varieties such as Primitivo di Manduria, Negroamaro, and Nero di Troia. Each glass reflects the intensity of the Mediterranean sun and the minerality of the soil.
Visiting a winery in this region means walking through underground galleries, observing traditional production methods, and tasting wines in an atmosphere where calm is part of the experience. Wine routes allow you to discover small producers who, with artisanal techniques, have turned their labels into international benchmarks. And what’s most intriguing is that after each tasting, there is always a personal story that the winemaker proudly shares.
Experiences that Connect with Tradition
In recent years, those who travel to Puglia seek to go beyond the surface. Among the activities that truly bring visitors closer to local culture is the opportunity to take part in a cooking class in Puglia thanks to PugliadeiTrulli. Preparing fresh pasta inside a trullo, those conical stone buildings recognized by UNESCO, is not just a workshop: it is stepping into the intimacy of a tradition still proudly passed down.
The dough is kneaded, cut, cooked, and shared. In the end, the dish on the table is not what matters most: what counts is the feeling of having been part, for a few hours, of a legacy that is still alive in the daily life of those who inhabit these lands.
The Balance Between Modernity and Roots
Puglia has not remained untouched by modernity, yet its tourism development has managed to maintain a close bond with its roots. Markets are still meeting places where seasonal products are purchased, traditional festivals continue to celebrate the agricultural cycle, and folk music still sets the rhythm at festivals and village fairs.
The region offers a contrast that attracts more and more travelers: contemporary hotels coexist with restored ancient masserias, while culinary innovation constantly draws inspiration from centuries-old recipes. This dialogue between the old and the new creates a unique atmosphere, where every detail seems to remind you that authenticity is the greatest treasure of the Apulian land.
A journey for the senses
Exploring Puglia through food and wine means opening the door to an experience that goes beyond simple tourism. Each dish, each glass, and each conversation with the locals invites you to understand the culture in an intimate and direct way. The fascinating part is that just when the traveler thinks they have discovered the soul of this region, a new flavor, an unexpected tradition, or a landscape appears that forces them to rethink everything they thought they had already understood.
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