The Unconventional Entrepreneur: Launch a Successful Business & Live the Work Life Dream




ISBN 979-8218048716

In her book, Alexandra’s shares intimate, never before told, stories of her journey as an unconventional entrepreneur. From her post college start up biz while working for corporate America and single motherhood when she almost lost it all, to her breakthrough plan for reorganizing her brand to truly live her work life passion and achieve success beyond measure.

Not only does she share these stories, but Alexandra lays out a detailed strategy of how you can do the same! With the QR code printable worksheets, brainstorming activities, and unconventional wisdom, included in this book, you will be well on your way to the flexibility and freedom of the unconventional entrepreneur lifestyle and launching a business that you are passionate about.

Scroll to the bottom for more detailed info on book chapters.



Welcome to the spontaneous world of the Unconventional Entrepreneur!
Alexandra Nolan left her corporate job in 2012 to pursue her dream of owning her own business.

Working in corporate America was a very important time in her life, she was in her 20s – was making a great salary – traveling all over the US. She really couldn’t have had a better job, from what it looked like on the outside, but deep down she just knew that there was something more she was meant to do.

She heard so many different things from friends and family, things like ?

“You’re crazy, you make incredible money!”

“You’re building something with this job!”

“Suck it up!”

The same thing kept going through Alexandra’s head when hearing these things: life is precious, why spend over half of your life doing something you’re not passionate about just to spend the last bit living up to your full potential. It just didn’t add up.

What did she do next? What any sane person would do, she quit her job!

Are you thinking to yourself: This sounds like me? How did she do it?

Alexandra’s book guides anyone seeking to have financial freedom, and the flexibility that is afforded through that freedom, to becoming their own boss!

“In order for entrepreneurs to be successful, they’re having to adopt unconventional strategies and business practices. The traditional entrepreneur has completely gone out the window and a new type of leader is taking the stage, THE UNCONVENTIONAL ENTREPRENEUR.” – Alexandra

The unconventional entrepreneur doesn’t need a college degree, loads of money, investments, a team of employees, or an office building.

With this book, Alexandra will help you silence your inner critic through do-it-yourself exercises, raw personal stories, and unconventional business practices.

With topics such as:

  • Discover Your Skillset
  • Defining the 8 Elements
  • Personal Development Activities
  • Work Life Dream Discovery Kit
  • Humanizing Your Brand
  • 4 Senses Strategy
  • Pitch Perfect
  • The P.R.O.F.I.T. Cost Process
  • Omnichannel for Small Business
  • It Takes a Village
  • and MORE!!!

“The traditional ways of doing business are becoming extinct and more men and women are experiencing success to higher extremes through unconventional business strategies. This idea of unconventional entrepreneurialism is fueling passion and putting enjoyment back into work by delivering freedom and flexibility, and allowing small businesses to thrive along side of national corporations.” -Alexandra

Appearing in Forbes and featured on “Yahoo’s Most Inspiring Influencers” list, Alexandra Nolan is a mom, self-made digital entrepreneur, and founder of City Chic Living Blog and The UE Academy. She obtained her MBA from the University of Memphis, studied International Business Studies at Bournemouth University in England, and is currently pursuing her PhD in Business.


Alexandra’s course: The Unconventional Entrepreneur


Alexandra is the kind of entrepreneur who leaves nothing on the table. Her creative spirit and ferocious drive are evident in all that she does. She’s unique in her desire to see all entrepreneurs thrive — she sees community where others see competition and happily shares her toolkit with generosity and optimism. SHE Media is fortunate to benefit from Alexandra’s brains and brawn. I’m confident that many more burgeoning businesses will grow with the help of The Unconventional Entrepreneur.
Samantha Skey | CEO SHE Media

Alexandra has given me the confidence to launch my very own business. I love her willingness to share all that she has learned. I feel so much more prepared and knowledgeable and know that I can and will be successful. Thank you Alexandra!
Brittany Montgomery Ella Shea Boutique

As a new stay at home mom exploring business ventures, learning from someone with so much knowledge and experience within the industry is an exciting opportunity. I took Alexandra’s online course and it was fantastic! The lectures are engaging, well made and portioned appropriately. I love that you can go at your own pace. Alexandra does a phenomenal job teaching the course, and brings enthusiasm to every lecture. She communicates information exceptionally clearly and efficiently, adds excitement, and uses relevant examples to make connections between course material and the real world. I feel I have a solid foundation.
Lauren Price | Entrepreneur 

We have been blown away by the growth our business has experienced after working with Alexandra! Not only the ROI, but the amount of relevant information Alexandra has taught us from her experience + knowledge in business development, website coding, retail knowledge and marketing intelligence… my partner and I couldn’t be more appreciative. Investing in Alexandra to take your brand or business to the next level of operations should be a requirement.
Lauren Draffin | Beg & Borrow

I took the course that Alexandra offers and WOW it is full of information, a lot of which I didn’t know or even think about. I was easily able put to practice the techniques she taught. It is 100% worth it to take this program, especially since Alexandra has been there and done that, LITERALLY. I love her approach and the fact that she is a real woman who really cares. That is a HUGE plus. All the tips, tricks, and how-to’s are all in one place together. Trust me, take her course. You will not regret it.
Amanda | Got It In The Bag 

Hi! I'm Alexandra

I am an entrepreneur, author, and mom of 3 from Memphis, Tennessee. I fill my days pursuing the dream of being my own boss as a full time influencer and sensory marketing specialist while spending my evenings playing superheros, helping with homework, making dinner, and tucking in my littles.

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