So I wrote a post about How I Should Wear My Makeup in my 30s that turned out to be a hit. Apparently I’m not the only 30-something gal who has had to make a switch to keep my youthful glow. After the post garnered a little attention, the questions came flooding in, with the top question being, What is the Best Low Priced Makeup for a Woman in Her 30s? Well, you know I never leave a question unanswered, so here’s the tea!
Before shopping product and testing, I decided to do my research on top low-priced makeup brand options. I quickly discovered that e.l.f. Cosmetics was highly regarded, had a very extensive product line to fit any age, and the price, well, you just can’t beat it. After spending over an hour in the e.l.f. aisle, I picked all of my goodies and headed home to review. Oh, and lucky for you, this time I even did an Amazon video review with a split face so you can see the before and after, as well as all the makeup tips being applied in real time! If you don’t want to sit through the video, no worries, I have a quick IG reel and my full authentic review on each product below!
e.l.f. AMAZON LIVE PRODUCT REVIEW
THE FACE
Viral Makeup PRIMER | Power Grip Primer + 4% Niacinamide
This sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup helps my makeup to stay put all day long. Since I struggle with discoloration from pimple popping o my olive skin tone, I am loving the niacinamide ingredient which helps to even out my skin tone and brighten the look of dullness.
Why you’ll love it:
- Gel primer formula with sticky texture grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan and cruelty-free
- All Skin Types
Featured in Best of Beauty ALLURE | Halo-Glow Liquid Filter
This multi-purpose, liquid glow booster gives my complexion a soft-focus social filter effect. It seems counter-intuitive, but as we get older, it is better to wear lighter foundations opposed to full-coverage formulas. The fuller the coverage, to more accentuated signs of aging in the skin can become. I say, opt for a lighter foundation and substitute your concealer for areas that need a little extra help. I use the Precision Foundation Swirl Brush for application.
Why you’ll love it:
- Glowy makeup and skincare hybrid for dewy skin
- Complexion looks healthy and more radiant
- Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter
- Glass container is recyclable
- Now available in a range of 12 shades for even more skin tones and undertones
- All Skin Types
VIRAL Makeup Concealer | Hydrating Camo Concealer
This hydrating concealer is a long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. I prefer this over the regular camo concealer because it is more dewy and hydrating. The regular long-wear concealer can make the eye area look crepey if you have a lot of lines around the eyes.
Why you’ll love it:
- Full coverage concealer with a satin finish
- Long-lasting wear
- Large doe foot applicator for an even and precise application
- Non-comedogenic
- e.l.f. Shade Match Guarantee means you’ll always find your perfect match
- All Skin Types
SHOP FACE PRODUCTS
The Eyes
Bite Sized Eyeshadow
At only $3, you can’t go wrong with these pigment rich shadow quads. Little compact, big impact. This mini eyeshadow palette features a combo of 4 matte shades to take your eyes from day to night and suit every mood. I am in love with how these highly pigmented powder eyeshadows deliver rich, blendable color that stays put and makes a statement at the same time.
Instant Lift Brow Pencil
Talk about brows on point! This dual-ended precision eyebrow pencil and spoolie duo helps me to evenly shape and expertly define my brows. The budge-resistant color fanned with the spoolie tools helps me tame and shape my brow hairs for a natural-looking finish.
Why you’ll love it:
- Dual-sided, retractable design
- Creamy, smudge-proof formula
- Fine tip for extreme accuracy
- Spoolie end for grooming and shaping brow hairs
- High pigment eyeshadow with blendable color
- Mix of 4 matte and shimmer shades
- Smooth, creamy application
- Ideally sized for application and touch ups on the go
H2O Proof Liquid Eyeliner
I am loving this waterproof liquid eyeliner pen with a precision felt tip for creating thick or thin lines with intense color. The formula is also infused with vitamin E which keeps the lids nourishes and soft. Unlike many liquid liners, this formula doesn’t dry out and crack on the lid.
Why you’ll love:
- Quick-dry, long-lasting formula
- High pigment eyeliner, smudge-proof color with a matte finish
- Precision felt tip pen
Lash N Roll Mascara
With this mascara you will get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you’ll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
The Cheeks
Cream Contour Palette
Designed to highlight, sharpen, and sculpt this Cream Contour Palette gives you a professional finish every time. I prefer cream over powder contour as I get older because it keeps my skin hydrated and dewy. It does dry on my skin but doesn’t settle into fine lines or look cakey like some powder formulas do! I use the putty primer brush for application.
Luminous Putty Blush
Lightweight yet buildable, I love how this unique cream-to-powder blush formula blends seamlessly and melts into my skin, giving my cheeks a pretty pop of color and a lit-from-within glow. I also use the Putty Blush Brush for seamless application with this product as well.
Why you’ll love it:
- Your favorite Putty Blush, now with a shimmer finish for a glowing complexion
- Highly pigmented, creamy formula melts into skin
- Lightweight, buildable formula
- Transforms from cream to a luminous powder finish.
- All Skin Types
Primer Infused Blush
Ok, I know it is weird to recommend two blushes, but on those hot summer days when I am out at the baseball fields, I like how this blush has a primer in it which helps it to last longer in the elements. Talk about the perfect pop of color that lasts. Plus, its infused with Vitamin E and jojoba seed oil, and works to minimize shine for a smooth, matte finish.
Why you’ll love it:
- Primer-infused blush for long-lasting color
- Buildable color with a matte finish
- Boosted with skin-loving ingredients
Halo Glow Highlighter
Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin. This lightweight liquid formula is infused with hydrating squalane and effortlessly blends into skin to create that lit-from-within glow. I use the cushion tip to apply to the high points of my face for instant illumination and a precise application.
The Lips + All Day Stay
Glow Reviver Lip Oil
I love to drench my lips in this addictive sheer wash of ultra-glossy color. The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula that is infused with nourishing oils and a fresh minty scent. Most glosses tickle my throat for some reason. It is so strange. They kind of make me cough, but not this one!
Why you’ll love it:
- Non-sticky, hydrating lip oil with a high-gloss finish
- Plush, oversized cushion applicator hugs lips
- Infused with lip-loving ingredients to nourish your pout
- Sheer wash of color
- Fresh minty scent
- Can be worn on its own or over lipstick
Lip Filler Liner
I really like this 2-in-1 lip liner pencil for its long lasting, pigmented color, and its unique triangle shaped tip which helps to precisely sculpt and fill in my lips.
Why you’ll love it:
- Unique triangle shape creates precise lines
- Doubles as an all-over lip color to fill in lips
- One-swipe pigment with a semi-matte finish
- Long-lasting formula
Stay All Night Setting Mist
Lock your look down from AM to PM with this lightweight hydrating setting spray suited for all skin types. Infused with green tea, cucumber, and aloe, this setting mist nourishes my skin while keeping my makeup looking fresh for 16 hours straight. Touch ups are now a thing of the past!
More on the Subject
How Your Makeup Routine Should Change in Your 30s
Travel Makeup for the Middle Aged Beauty
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Please Note: I always strive to provide accurate and helpful information, but just a quick heads-up—I’m a blogger, not a doctor, lawyer, CPA, or any other kind of certified professional. I’m here to share my experiences and insights, but please make sure to use your own judgment and consult the right professionals when needed.
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